"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in femtech and medtech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

"We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for fem tech and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together!"

"Five stars simply is not enough! From the beginning, it was evident that the Guidea team had a deep understanding of the unique challenges and opportunities within healthcare and the femtech space. Their commitment to a user-focused approach and attention to detail is truly commendable."

"Since I first got introduced to the Guidea company I was amazed by the team, their professionalism and support they provide to the founders. Working with Guidea was and is an absolute pleasure. Guidea has helped us on many aspects including building UX landing pages within the shortest period of time."

"Having an understanding of health tech and the extensive needs in the UI/UX meant that the changes we needed to make to our screens were easy and seamless."

"I had the pleasure of collaborating with Guidea recently, and the experience exceeded all my expectations. From the initial consultation to the final product delivery, every process step was marked by professionalism, creativity, and a genuine commitment to excellence."

"Working with the team at Guidea was a game changing experience for us at joni. We came into the project with an idea of a strategic direction for one of our channels and through lots of research, discussion and learnings, we now have a very clear path forward. This would not have been possible without the help of Nikki, Karin and the rest of the team at Guidea."

"I can't recommend Guidea's UX services highly enough. Their partnership with Betty's Co., through their Femovate grant competition, helped us transform our patient's digital experience. Guidea's deep understanding of the femtech landscape is a major differentiator. They aren't just UX designers, they're champions for women's wellbeing. This translates into products that are not only user-friendly but also sensitive to the unique needs of women."

"Working with Guidea was an education in UI/UX. They started and ended with our customers, getting deep into the minds and emotions of the mothers that are the center of our business. They quickly brought experts onto the team that provided value into the mission holistically, adopting our goals and even adding to them....And of course, in brand with their entire mission, they efficiently brought designs to validation with users across the nation."

"The Guidea team did more than just run a set of interviews; they became creative contributors to the design team. When it came time for report-outs, there was no wasted front material with a summary of the purposes and blah blah blah... We just got right to the research findings and engaged in an interpretive discussion. The team felt less like a supplier to us and more like part of the development team. Very highly recommended."

"Our experience working with Guidea was one of the best collaborations we've had as a company. They had the patience to understand all our needs and come up with a proposal that matched our expectations and more. The final results have been implemented and are working great with our partners and users. We are looking forward to working with them again soon."

"Patient, insightful, knowledgeable and helped me shaped my thoughts! The people are excellent! I thoroughly enjoyed the time with them."

"We keep pinching ourselves when we think about how fortunate we were to have won a FEMOVATE 2023 sponsorship. The experience of working with Theresa and her team at Guidea has been an absolute dream. They brought a genuine curiosity about the function of our perinatal patient safety software/the experience of our end users together with a deep commitment to elevating the design aesthetics and user experience of our platform. The Guidea team is organized, creative, collaborative, and FUN. We have benefitted immensely from their expertise in data visualization and user-centered design and would be thrilled to work with them again!"

"The expertise, experience, guidance, and final product provided by the Guidea team is an invaluable resource for any femtech, women's health, or medical company looking to enhance their UI experience. Theresa and her team is knowledgable, organized, and offers a dynamic thought process that was enlightening, enjoyable, and gives any company a competitive edge in the industry."

"Guidea's team are amazing in helping companies navigate the complex world of UX, they really bring in a new perspective and provide expertise at the highest level. Theresa is brilliant in her field and a true pleasure to work with. Even with an existing UX team, I highly recommend working with Guidea, as they will always find new ways to improve any project and help implement vast changes for the end users. Thank you for your work with Prosoma."

"Working with Theresa and her team at Guidea was a delight. They provided us with amazing user insight and design to improve very complex workflows in our software. I would highly recommend them to any UX/UI design for digital health products."

"Nikki was fantastic to work with. She really just "got" what we were trying to do, and brought an innovative, curious, and empathetic lens to the work. She was super prompt, kept the project on its timeline and helped to work within our budget restraints."

"Partnering with Guidea has been a pleasure and has driven my team to take a deeper look into our metrics and user behavior, ultimately unlocking additional engagement and revenue. We've also discovered new opportunities to truly delight our moms (users) across our software. Two standout achievements I want to highlight are our improved onboarding process, expertly led by Theresa, who facilitated a seamless new flow, and the invaluable user surveys, led by Nikki, that guided us in crafting a more effective product roadmap based on direct feedback from our users."

"Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."

"Working with the Femovate team has been a true pleasure. Professional, creative and supportive from start to finish, Kathi and Karin provided us with precious insights: they understood our needs and provided the right guidance with our UX, storyboard and test scripts. We now know who to reach out to for our short and long term needs!"

"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."

"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."

"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."

"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."