We’re Advancing Women's Health Equity with Design Capital
Our Mission
We’re here to advance the women's health equity with design capital investment. We're bringing our product strategy, research, and design expertise to early stage femtech startups to support and accelerate innovation in this space.
Experts Changing the Face of Digital Health
We’re a women-owned, women-led company driving healthcare technology innovation since 2013. We have provided digital product strategy and design innovation for more than 40 live products, used by 660M patients, consumers, providers and payers worldwide. Our experience designing medical software, healthcare SaaS, SaMD, digital therapeutics and regulated medical devices means we can quickly dive into your specific product design challenges.
Theresa Neil
Product Innovation for
- Digital Health
- Medical Devices
- Digital Therapeutics
Karin Dahlstrom
FDA Human Factors Testing for
- Diagnostic Tools
- Dosage Tools
- Patient & Caregiver Apps
Rebecca Loar
Research & Innovation for
- Connected Health Platforms
- Reproductive Health & Education
- Go To Market Strategy
Khati Paul
Digital Design for
- Patient Onboarding
- Smart Pens/BT Enabled Devices
- Monitoring Adoption & Usage
Natalie Aaronson
Product Design for
- Digital Health
- Patient Onboarding
- Women-centric Products
Tiffany Ard
Content Strategy for
- Digital Products
- Data Presentation
- Patient & User Journey Maps
Trusted by
FemTech Areas of Expertise
Product Types
SaMD, Software as a Medical Device
Regulated Medical Devices
Companion Apps
Consumer Digital Health
Remote Patient Monitoring
Healthcare SaaS
Enterprise Healthcare
Pharmacy Software
Population Health Software
Medical Device Wearables
Radiology & Imaging SaaS
Clinical Decision Support
FemTech Verticals
Breast Health
Cardiovascular
Chronic Conditions
Fertility
Hormone Health
Maternal Health
Menstruation & Menopause
Mental Health
Pelvic Health
Reproductive Health
Sexual Health
Urinary Health
Uterine Health
Vaginal Health
