Femovate

The global femtech incubator for early stage women's health startups.

Guidea provides award winning product strategy and design to promising early stage femtech startups to advance innovation in women's health.

Femovate Featured in Forbes

Learn why Guidea is investing heavily in FemTech innovation.

Femovate Featured in Forbes

Guidea Donates UX To 30 Startup FemTech Companies.

60

Early Stage Startups

16

Femtech Verticals

$1.8M

In Services Awarded

+1.2K

Hours UX Research

$100M

Funding Raised

What Does the Femovate Program Provide?

Guidea provides founders with product strategy, UX research and design services

Our domain expertise accelerates timelines and reduces risk

Our data-driven process ensures high quality, intuitive digital solutions

Polished, human-centered designs increase investment and grant prospects

Our Focus Areas

Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, medtech and healthtech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.

Femtech Verticals

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Product Types

Biotech

Consumer Digital Product

CPG

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

More about the Program

Femovate was created in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage femtech founders on product vision, go-to-market strategy, woman-centered design innovation, MVP support, and delivering digital designs for clinical studies, regulatory approval and/or commercial launch.

Join the Waitlist

The application period for Femovate ’23 is now closed. Sign up here to get notified when applications are open next year:

Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.

Selection Process

We meet with each applicant, then select 30 startups for sponsorship

Program Timeline

We work closely with each team to research, design, and test digital solutions as needed

Sponsorship Value

UX services provided at-cost or at no-cost, the approximate value of the services are $15-25k USD

Are We a Good Fit?

We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.

1

Stage

Are you a pre-seed to Series A startup?

Pre-seed

Seeded

Series A

2

Founding Team

Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?

With experience

In accelerator

3

Verticals

Is your startup in one of these verticals?

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

4

Product Types

Is your startup creating one of these products?

Biotech

Consumer Digital Product

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

Our Services

Brain in head icon representing Digital Therapeutics, FDA Approval, Patient solutions

Product Market Fit and GTM Strategy

Working with early stage femtech teams to verify a product market fit, commercialization strategy and product design roadmap for their medtech, healthtech or digital health products or platforms. We partner with regulatory experts Nixon Gwilt Law to navigate the highly regulated healthcare landscape.

Brain icon representing artificial intelligence, AI, ML, LLMs

Women-Centered Design

Researching and designing the unique health and wellness experience women need and deserve. Our proven process for iterative research and design, augmented with generative AI, rapidly accelerates the design and validation process, and mitigates the risk of developing a product with low adoption and engagement.

Multiple people icon representing optimizing operations with AI/ML and digital twins

Digital Prototypes & Vision Demos

Leveraging our UX framework for digital health design, full of validated patterns of interaction and engagement, we work closely with the founding teams to build compelling vision demos for investors and pitches, and create development ready assets for implementation.

MVP Support

Working closely with the founding team and partner teams to prepare the product for validation and regulatory and quality review, or in the case of direct to consumer or enterprise software, prepare for a pilot or commercial launch.

What FemTech Founders Say

Unicorn

"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."

Dr. Dupe Burgess
Founder & CEO
Bloomful

Unicorn

"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."

Mads Skak
Co-founder, CTO
Cacto Health

Unicorn

"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."

Amy Beckley
Founder & CEO
Proov

Unicorn

"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."

Ellie Powers
Chief Product Officer
Proov

Unicorn

"Working with the Femovate team has been a true pleasure. Professional, creative and supportive from start to finish, Kathi and Karin provided us with precious insights: they understood our needs and provided the right guidance with our UX, storyboard and test scripts. We now know who to reach out to for our short and long term needs!"

Farah Dehmouni
CEO
Iameno

Unicorn

"Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."

Ashlee Wisdom, MPH
CEO
Health in Her Hue

Unicorn

"Partnering with Guidea has been a pleasure and has driven my team to take a deeper look into our metrics and user behavior, ultimately unlocking additional engagement and revenue. We've also discovered new opportunities to truly delight our moms (users) across our software. Two standout achievements I want to highlight are our improved onboarding process, expertly led by Theresa, who facilitated a seamless new flow, and the invaluable user surveys, led by Nikki, that guided us in crafting a more effective product roadmap based on direct feedback from our users."

Kimberly Jolasun
Founder & CEO
Villie

Unicorn

"Nikki was fantastic to work with. She really just "got" what we were trying to do, and brought an innovative, curious, and empathetic lens to the work. She was super prompt, kept the project on its timeline and helped to work within our budget restraints."

Sona Jones
Chief Marketing Officer
Partum Health

Unicorn

"Working with Theresa and her team at Guidea was a delight. They provided us with amazing user insight and design to improve very complex workflows in our software. I would highly recommend them to any UX/UI design for digital health products."

Shadi Saberi
Founder & CTO
iSono

Unicorn

"Guidea's team are amazing in helping companies navigate the complex world of UX, they really bring in a new perspective and provide expertise at the highest level. Theresa is brilliant in her field and a true pleasure to work with. Even with an existing UX team, I highly recommend working with Guidea, as they will always find new ways to improve any project and help implement vast changes for the end users. Thank you for your work with Prosoma."

Emanuela Kufel
Co-founder
Prosoma

Our Partners

Elizabeth Gordon of FemxMarketing is a versatile healthcare writer and content strategist who empowers Femtech businesses to connect deeply with their audience through engaging content and compelling marketing copy.

Design Angel is a brand agency that supports Femtech and Women’s Health + Wellness. Our mission is to amplify women’s voices through effective branding. We empower you to be seen, heard, and shine.

A global FemTech community and a 9-month equity free FemTech startup acceleration program for companies developing innovative solutions to improve technologies relating to women’s health with international reach.

Europe’s first FemTech focused accelerator that helps rising stars in the space take their products to market.

Women of Wearables is a global organisation and ecosystem for innovative companies, female innovators, entrepreneurs and allies in health technologies providing them with community, connections, and knowledge to grow and succeed.

Stay in touch

The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.