
Femovate
The global femtech incubator for early stage women's health startups.
Guidea provides award winning product strategy and design to promising early stage femtech startups to advance innovation in women's health.
.png)
Guidea Donates UX To 30 Startup FemTech Companies.
60
Early Stage Startups
16
Femtech Verticals
$1.8M
In Services Awarded
+1.2K
Hours UX Research
$100M
Funding Raised
What Does the Femovate Program Provide?

Guidea provides founders with product strategy, UX research and design services

Our domain expertise accelerates timelines and reduces risk

Our data-driven process ensures high quality, intuitive digital solutions

Polished, human-centered designs increase investment and grant prospects
Our Focus Areas
Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, medtech and healthtech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.
More about the Program
Femovate was created in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage femtech founders on product vision, go-to-market strategy, woman-centered design innovation, MVP support, and delivering digital designs for clinical studies, regulatory approval and/or commercial launch.
Selection Process
We meet with each applicant, then select 30 startups for sponsorship


Program Timeline
We work closely with each team to research, design, and test digital solutions as needed
Sponsorship Value
UX services provided at-cost or at no-cost, the approximate value of the services are $15-25k USD

Are We a Good Fit?
We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.
Stage
Are you a pre-seed to Series A startup?
Pre-seed
Seeded
Series A
Founding Team
Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?
With experience
In accelerator
Verticals
Is your startup in one of these verticals?
Product Types
Is your startup creating one of these products?
Our Services
Product Market Fit and GTM Strategy
Working with early stage femtech teams to verify a product market fit, commercialization strategy and product design roadmap for their medtech, healthtech or digital health products or platforms. We partner with regulatory experts Nixon Gwilt Law to navigate the highly regulated healthcare landscape.
Women-Centered Design
Researching and designing the unique health and wellness experience women need and deserve. Our proven process for iterative research and design, augmented with generative AI, rapidly accelerates the design and validation process, and mitigates the risk of developing a product with low adoption and engagement.
Digital Prototypes & Vision Demos
Leveraging our UX framework for digital health design, full of validated patterns of interaction and engagement, we work closely with the founding teams to build compelling vision demos for investors and pitches, and create development ready assets for implementation.
MVP Support
Working closely with the founding team and partner teams to prepare the product for validation and regulatory and quality review, or in the case of direct to consumer or enterprise software, prepare for a pilot or commercial launch.
What FemTech Founders Say
Unicorn
"Working with Guidea (Femovate) was a fantastic experience. They not only exceeded our expectations by delivering a modern and user-friendly app frame, but they also provided invaluable insights and guidance. Their attention to detail and collaborative approach made the entire process seamless and truly enjoyable."

Unicorn
"The Femovate by Guidea program truly prepared our team for a better user experience during our first pilot study. The team has the subject matter expertise that we needed for our digital health technology."

Unicorn
"Great! A super organized team and we were able to get all of the details that we wanted included on our provider/researcher dashboard."

Unicorn
"Theresa and Karin aren't just design professionals—they're true partners who have gone above and beyond at every turn. Their deep understanding of the healthcare landscape has been incredibly impressive, allowing them to provide insights that go far beyond typical design work. I can confidently say that Guidea has been more than a design agency—they've been true collaborators who have significantly elevated our project. Theresa and Karin's expertise, passion, and partnership have been instrumental in bringing our vision to life. If you're looking for a design team that will truly understand your mission and help you exceed your goals, Guidea is the team to call."

Unicorn
"Working with Guidea has been eye opening, they are a wealth of technical expertise. Beyond providing deliverables necessary for our solution, they have provided a wealth of coaching, guidance and knowledge specific to the ever evolving industry - health tech innovation."

Unicorn
"Working with Theresa and the rest of the team has been a game-changer! They supported us flashing out our product and have made our UX/UI journey so compelling. Theresa is an experienced, hard working professional, and on a personal level, someone who is great to work with. Their team has had a profound impact on our work and we are so grateful to have worked with them."

Unicorn
"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."

Unicorn
"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."

Unicorn
"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."

Unicorn
"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."

Our Partners
Stay in touch
The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.
