Femovate
The global femtech incubator for early stage women's health startups.
Guidea provides award winning product strategy and design to promising early stage femtech startups to advance innovation in women's health.
Guidea Donates UX To 30 Startup FemTech Companies.
60
Early Stage Startups
16
Femtech Verticals
$1.8M
In Services Awarded
+1.2K
Hours UX Research
$100M
Funding Raised
What Does the Femovate Program Provide?
Guidea provides founders with product strategy, UX research and design services
Our domain expertise accelerates timelines and reduces risk
Our data-driven process ensures high quality, intuitive digital solutions
Polished, human-centered designs increase investment and grant prospects
Our Focus Areas
Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, medtech and healthtech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.
More about the Program
Femovate was created in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage femtech founders on product vision, go-to-market strategy, woman-centered design innovation, MVP support, and delivering digital designs for clinical studies, regulatory approval and/or commercial launch.
Selection Process
We meet with each applicant, then select 30 startups for sponsorship
Program Timeline
We work closely with each team to research, design, and test digital solutions as needed
Sponsorship Value
UX services provided at-cost or at no-cost, the approximate value of the services are $15-25k USD
Are We a Good Fit?
We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.
Stage
Are you a pre-seed to Series A startup?
Pre-seed
Seeded
Series A
Founding Team
Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?
With experience
In accelerator
Verticals
Is your startup in one of these verticals?
Product Types
Is your startup creating one of these products?
Our Services
Product Market Fit and GTM Strategy
Working with early stage femtech teams to verify a product market fit, commercialization strategy and product design roadmap for their medtech, healthtech or digital health products or platforms. We partner with regulatory experts Nixon Gwilt Law to navigate the highly regulated healthcare landscape.
Women-Centered Design
Researching and designing the unique health and wellness experience women need and deserve. Our proven process for iterative research and design, augmented with generative AI, rapidly accelerates the design and validation process, and mitigates the risk of developing a product with low adoption and engagement.
Digital Prototypes & Vision Demos
Leveraging our UX framework for digital health design, full of validated patterns of interaction and engagement, we work closely with the founding teams to build compelling vision demos for investors and pitches, and create development ready assets for implementation.
MVP Support
Working closely with the founding team and partner teams to prepare the product for validation and regulatory and quality review, or in the case of direct to consumer or enterprise software, prepare for a pilot or commercial launch.
What FemTech Founders Say
Unicorn
"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."
Unicorn
"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."
Unicorn
"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."
Unicorn
"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."
Unicorn
"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."
Unicorn
"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."
Unicorn
"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"
Unicorn
"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."
Unicorn
"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."
Unicorn
"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"
Our Partners
Stay in touch
The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.